Privacy Policy | Andamanda Phuket

Personal Data Privacy Policy

1. INTRODUCTION

This Privacy Policy explains our personal data practices and the choices you can make about the way your personal data is used.

Andamanda Phuket (Andamanda, us, our or we) respects your privacy, and is committed to protecting the privacy, confidentiality and security of the personal data you provide to us or that we collect about you when you use our websites, social media pages we control, software applications available on computers and mobile devices that include a link to this Privacy Policy as well as when you provide your information on the telephone via our call centres or in person (collectively the Sites).

Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements. We are aware of our responsibilities to protect your personal data, to keep it secure and comply with applicable privacy and data protection laws.

You may be asked to consent to the terms of this Privacy Policy when making a reservation, registering for events or promotions or otherwise corresponding with us via the Sites or if required by applicable law. Otherwise your continued use of the Sites will constitute your deemed consent to the terms of this Privacy Policy.

2. PERSONAL INFORMATION WE COLLECT

Personal Information You Provide

When using our Sites, you may voluntarily provide certain information about yourself or others, such as when you create an account or book a reservation. We may collect Personal Information (information that identifies you or relates to you as an identifiable person) that you may provide through the Sites about yourself or others such as:

Name, date and place of birth, passport and visa information;
Postal address;
Telephone number;
Email address;
Information that allows us to provide specialized services to you or fulfill special requests, such as accommodating health or dietary conditions, but we do not collect sensitive information about you, such as health information, except as reasonably needed for us to provide services to you;
Credit or debit card number, expiration date and security code;
Social media account information;
Stay or trip information and preferences, such as your preferred location/facilities, dates and number of people/children traveling with you;
Demographic information (age, gender, country and preferred language);
IP address; and
Preferences for receiving communications from us or for surveys or promotional offers.

Automatically Collected Information

Our websites collect statistical information about users to ensure a welcoming and accessible website. For this purpose we may track your movement within the websites, the pages from which you were referred, access times and browser types. We only use this information in aggregate and typically do not link it to you personally. To gauge the effectiveness of our websites and analyze site traffic, understand customer needs and trends, we do collect some generic information about our visitors. Our web servers recognize and automatically log a visitor's domain name, the web page from which a visitor enters our websites, which pages a visitor visits and for how long, and the visitor’s IP address. We may use tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide, including using it to evaluate and improve our website. We also collect and store information automatically using cookies and similar technology as described below—please review our Cookie Policy for more information on these tools and your choices.

3. HOW WE USE YOUR INFORMATION

We may use your Personal Information for the purposes identified in this Privacy Policy for our business use and the legal bases, including, for example:

Processing, fulfilling and recording reservations and/or purchases;
Billing your credit card for advance purchase reservations and advance deposits;
Contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
Conducting statistical or demographic analysis
Sending you communications such as guest surveys or promotional offers and benefits;
Communicating special offers, competitions and featured items if you choose to receive such notices;
Responding to your inquiries, complaints and other communications; and
Providing for the safety and security of our guests and staff and meeting our legal and regulatory compliance requirement.

4. DISCLOSING YOUR INFORMATION

As an international resort and residences management company, we need to share information across multiple countries and entities so that we can provide you with services on a consistent basis. Accordingly, your Personal Information may be shared as reasonably necessary and as set out in this Privacy Policy as follows to:

Tour operator, travel representative, personal assistant, employer or spouse that has supplied us with your Personal Information;
Third parties where we have received your consent;
Trusted third party services providers to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures;
Our marketing and advertising partners to provide you with more-relevant ads on our websites and to encourage you to return to our websites and to service providers who securely host emails and act as a supplier to distribute our email communications. We contractually require these service providers to keep your Personal Information safe and secure and they are only be permitted to use your Personal Information for the purposes we specify.
To third parties not affiliated with Andamanada if we have a good-faith belief that it is reasonably necessary to: (1) meet any applicable law, regulation, legal process or enforceable governmental request; (2) enforce applicable terms of service, including investigation of potential violations; (3) detect, prevent, or otherwise address illegality, fraud, security or technical issues; and (4) protect against harm to the rights, property or safety of Andamanada, our users or the public as required or permitted by law; and (5) to any third parties to the extent necessary with respect to a sale of all or part of our business operations or assets and/or resorts that are no longer managed or owned by Andamanda.

5. EXPLAINING THE LEGAL BASES FOR PROCESSING

The legal bases for collecting and processing your Personal Information includes:

Consent - we collect and process your data with your consent e.g. when you tick a box to receive marketing communication.
Legal compliance - if required by applicable law, e.g. police, fraud investigations or court orders, we may need to collect and process your data.
Legitimate interest - to pursue our legitimate interests such as providing services and products you have requested in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

6. SECURITY

We use reasonable technical, administrative and physical measures to protect Personal Information contained in our system against misuse, loss or alteration. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you use to send e-mails and submit Personal Information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your Personal Information before we receive it.

7. WITHDRAWING YOUR CONSENT

You do not have to provide us with your Personal Information. However, if you choose not to provide certain Personal Information we request and/or require consent to its use and disclosure, you will still be able to visit our Sites but you may be unable to access certain options, products or services and in we may not, as a result, be unable to fulfil your booking.

We offer you the choice of how you receive communications from us. All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive marketing you may opt-out of receiving these communications by clicking on the opt-out section of the marketing communication or changing your account settings, this will remove you from our marketing lists. You have the right to tell us to stop using your information for our direct marketing purposes. Please send your written request, including your name and contact information to the address listed below in How To Contact Us. We will honor your request within 30 days of receiving it or sooner if required by applicable law. Please note that if you unsubscribe from marketing communications you will still receive operational and service messages from us regarding your booking and responses to your enquiries made to us, and that we may hold your details so we do not send you marketing communications in the future.

9. THIRD PARTY LINKS

We may permit third parties to link to our Sites or to post a link to their site on ours. We do not endorse these sites and are not responsible for other sites or their privacy practices. We do not assume responsibility or liability of any nature whatsoever for the activities conducted or information contained in the third party websites.

10. CHILDREN'S PRIVACY

The Sites are not directed to children, and we do not knowingly collect Personal Information from children under the age of 13, though we may collect Personal Information about a child as part of the guest registration process or to participate in activities on the websites or at the resorts but always with the consent of a parent or guardian.

11. HOW LONG WE KEEP YOUR PERSONAL INFORMATION

Whenever we collect or process your Personal Information, we will only keep it for as long as is necessary for the purpose for which it was collected, active legal proceedings, an identifiable and ongoing legal business need (such as record keeping) and to the extent permissible by applicable law.
Where there is no sufficient justification to retain such Personal Information, such Personal Information will be safely and securely deleted, disposed of, blocked and/or anonymised for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

12. CHANGES TO THIS PRIVACY POLICY

From time to time and without notice we may make changes to this Privacy Policy. From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will post the Privacy Policy changes to our Sites to notify you of these changes and provide you with the ability to opt out of these new uses where appropriate.

13. COOKIES POLICY

At Andamanda Phuket, we use cookies and similar technologies to provide a seamless, personalized experience for all users—whether you're browsing, registering for membership, or engaging with our marketing campaigns. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

We use cookies to:

Enhance website functionality and speed
Remember your preferences and login sessions
Measure campaign effectiveness across advertising platforms
Personalize marketing messages and content based on your behavior and location
Facilitate registration, login, and member-only benefits on our loyalty or membership platforms

By clicking “Accept All Cookies” or continuing to use our site, you consent to our use of cookies as described in this policy. You may also set your cookie preferences through the cookie settings banner or your browser settings.

What Are Cookies? Cookies are small text files stored on your device when you visit a website. They allow us to recognize your device and collect data about your interactions, such as the pages you visit, how long you stay, and what content you engage with. This enables us to tailor your digital journey and support our marketing technology (martech) systems.

Types of Cookies We Use:

1. Strictly Necessary Cookies
These cookies are essential for core functionality—such as booking forms, login authentication, and cart services—and cannot be turned off in our system.

2. Functional Cookies
Used to remember your language preference, membership login, and other personalized settings to improve usability.

3. Analytical & Performance Cookies
We use tools like Google Analytics 4 (GA4), Hotjar, and other session tracking technologies to understand how visitors interact with our site and apps. These cookies help us optimize content, improve usability, and reduce bounce rates.

4. Advertising & Targeting Cookies
These cookies are used by platforms such as Facebook/Meta Pixel, TikTok Pixel, Google Ads, and LinkedIn Insight Tag to show you relevant ads and retarget you across websites. They also help us create audience segments and track campaign performance across martech ecosystems (e.g., HubSpot, Salesforce, ActiveCampaign).

When you register for our membership program or interact with our promotions, we may link cookie data to your CRM profile to better personalize communications and benefits.

How to Manage or Disable Cookies You have full control over your cookie preferences:

Adjust cookie settings via the consent banner on our website
Change your browser settings to block or delete cookies

For more information, visit:

Please note that disabling certain cookies may affect your experience or limit access to some features, such as loyalty program functions or personalized offers.