
Corporate Information
Vision & Mission
Proud Group a leading tourist attractions and lifestyle developer of quality property. Aiming and emphasizing developing business in leisure, entertainment and hospitality to meet every lifestyle perfectly that under the concept of "Transcend the Expected", to providing unimaginable experiences. In addition, the Proud Group promotes sustainable tourism in Thailand, the environment and the community to grow with Proud Group.
Proud Group has affiliated businesses which are InterContinental Hua Hin Resort, Holiday Inn Resort Vana Nava Hua Hin, True Arena Hua Hin Sports Club, Vana Nava Water Jungle Hua Hin, Blúport Huahin Resort Mall. Including the expansion to Phuket: the Andaman Project and InterContinental Phuket Resort.
Our mission is to ‘transcend the expected’
With a strong determination to challenge the extent of people’s imagination and the boundary of ‘living’, all of Proud Group’s projects aim to establish new standards of how people live and exceed the industry’s benchmarks.
Our projects must not only deliver what is required in terms of quality, but beyond. Limit-pushing concepts, flawless delivery, harmony with nature and the betterment of society are what we strive for. Believing also that we will only be as strong as the community that we are in one of Proud Group mandates is to benefit the local community through economic development directly and indirectly through job opportunities, skill transfers, environmental responsibilities and collaborative opportunities for all.
Corporate Social Responsibility
Proud Group concepts are to benefit to the local communities and response for environmental issues in order to collaborate opportunities with other organizations. A strong philosophy is to embed in all the things that we did, Proud Group is to generate a bright future which moved forward together with our stakeholders and partners to create iconic projects that push the boundary of living and enhancing brand reputation.
Achievement Story

Intercontinantal Hua Hin
InterContinental Hua Hin Resort blends Eastern and Western design heritage set alongside sparkling gulf waters for a truly alluring destination. Two accommodation wings feature spacious rooms and suites as well as a swimming pool at each wing. Resort-wide facilities and amenities include a spa, a fitness centre, versatile event spaces and wide-ranging food and drink venues. Club InterContinental accommodation level, meanwhile, provides guests with more benefits and highly personalised service.

Holiday inn vana nava hua hin
Enjoy breathtaking panoramic ocean views at Holiday Inn Resort® Vana Nava Hua Hin — Asia’s first Holiday Inn® water park resort, located in the seaside getaway of Hua Hin. With direct access from the resort, receive complimentary and unlimited access to Hua Hin’s number 1 water park, Vana Nava. The resort has 300 modern and spacious rooms and suites, including our signature Kid Suites® decked out with bunk beds and play areas. Make it an event to remember with group activities or team building at Vana Nava Water Jungle and True Arena Hua Hin.

InterContinental Phuket Resort
Nestled on the powder-soft sands, InterContinental® Phuket Resort is a stunning five star beach resort in Phuket. Sleek, sophisticated and elegant, this beachside hideaway is cocooned by jungle covered hills and offers heavenly views of the Andaman Sea

Proud Group
Proud Group is a leading Thai developer of quality property, retail, hotel, and leisure projects. The company is committed to raising industry benchmarks in Thailand with property developments that marry together bold visions and higher living standards.

Proud Realestate
Proud Real Estate PCL is a Thai real estate developer, listed on the Market for Alternative Investment (MAI) under the Stock Exchange of Thailand (SET). We handcrafts and deliver residential projects that would surpass the norms of ‘living’ while commemorate the beauty of nature, the surrounding culture and heritage. Proud Real Estate PCL is an affiliation of Proud Group, a group of companies with a disruptively unique portfolio of projects in leisure and hospitality that have elevated ‘living’ and redefined the industry’s benchmarks.